LAUNCH PARTY PROMOTIONAL
SOCIAL MEDIA CAMPAIGN
AUDIENCE:
Our target audience was composed of Oregon State University students, generally between 18 and 25 years old, with a focus on those in liberal arts programs who have a strong interest in art, fashion, and creative culture.
The DAMchic audience occupied a unique space that was neither fully professional nor entirely casual. To resonate with this group, we positioned the brand voice to align with the tone and humor commonly embraced by Gen Z. Our marketing approach incorporated a refined sense of “cheekiness” inspired by successful social media personalities and lifestyle brands. This strategy allowed us to present DAMchic as relatable, conversational, and approachable—more like a friend or a cool older sibling than a traditional publication.
APPROACH:
to create buzz online about the spring issue, introduce the giveaway, and create a game out of guessing the theme. Posted about a month before the event.
FIRST POST
Gives the audience a sneak peek into what some of the photos look like to create more intrigue and remind the audience about the gift card giveaway
SECOND POST
Gives a stronger hint at the theme by posting a photo of the models in the cover, but not posting the actual cover
THIRD POST
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Who's ready for another giveaway?? DAMchic is partnering with @lintvintageshop to give one lucky winner a $25 giftcard! Check out slide #2 for how to enter - good luck beavs!
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Meet our wonderful student models for our cover + a first look into our theme!
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Comment your guesses below so you can say I told you so later.
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A sneek peak at one of our fabulous models for this spring's issue, Korbyn Malate! See more and read about her story when DAMchic's spring issue hits stands on may 22!
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Can you guess the theme yet? ;)
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Another sneak peek at one of the articles/photoshoots from the magazine to increase traffic to the profile and give a visual break from the other text-heavy posts
FIFTH POST
Official launch party flyer is posted about a week and a half before the date of the launch, so it has time to circulate. Can be reposted onto a story at intervals until the event
FOURTH POST
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It's official!! DAMchic Magazine's spring issue is titled "Cultural Clothing: Identity through fashion." We can't wait to celebrate with all of you in person!
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check our story for the gift card giveaway winner!
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PERFORMER SPOTLIGHT
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Jackie Akusitino has been dancing with her father her whole life, and we can't wait to see them perform, can you??
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to create buzz online about the spring issue, introduce the giveaway to increase reach on campus social media, and create a game out of guessing the theme.
SIXTH POST
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Things are ramping up here at DAMchic for our spring issue and we can't wait to share it with you! Check out slide #2 for the rules of how to enter and our THEME REVEAL!!!
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Cover reveal about a week before the event to bring it to the top of the feed and remind the audience that the event is coming up.
SIXTH POST
Bold and easily-digestible information posted the day before and/or day of the launch to remind the audience of the time and location of the event.
EIGTH POST
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COVER REVEAL!!
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Thank you so much to everyone in our community that participated in this issue - we couldn't have done it without you!
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First 50 people who check in get a goody bag (with stickers) ;)
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